Insights

What the market is telling developers right now.

We publish what we learn on live projects and in the research we track — with the part that matters most: what to do about it.

$584B

Global wellness real estate market

Forecast to more than double this decade. Translation: the buyer pool you are building for is growing, not niche.

10–25%

Sales price premium

Typical uplift for wellness-oriented residential over comparable stock — worth testing against your own comp set.

4–7%

Rent premium

Reported across independent studies of buildings that can evidence better conditions, not just claim them.

What is actually driving the premium

Buyers changed their filter

Air quality, daylight, acoustics and outdoor access moved from nice-to-have to shortlist criteria — especially in premium residential and hospitality.

Tenants price productivity

Corporate occupiers link building conditions to absenteeism and retention, and will pay for measurable conditions rather than claims.

Capital wants defensible metrics

Health data now sits alongside carbon in diligence packs. Assets that can evidence performance carry less regulatory and repositioning risk.

Operating risk is falling

Better ventilation, water and materials strategies cut complaints, remediation costs and void periods across a hold period.

Three things we would act on

Premiums follow proof, not positioning

Buildings that can show measured performance hold their premium. Buildings that only market it lose it at the second sale.

The cheap wins are usually early and structural

Orientation, daylight, ventilation strategy and circulation cost little at concept and are near-impossible to fix later.

Operations decide whether the premium survives

Most performance loss happens after handover, in maintenance regimes and procurement decisions nobody revisits.

Figures reflect published market research on wellness real estate and independent studies of health-focused buildings. We share the underlying sources and how they apply to your asset class during an assessment.

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